Export Status Of Promotional Gifts

The United States, the European Union and Japan are China's most important export markets for promotional gifts. Jiangsu, Guangdong, Zhejiang, and Fujian along the coast are currently the production centers for promotional gifts with the largest export volume. Jiangsu is China's main cotton product processing location. Relying on regional advantages, Jiangsu mainly produces mid-end hats and T-shirts and other wearable promotional gifts. Inland cups are mainly made of steel and plastic, while plastic cups and tempered cups in Anhui are relatively popular.
There are about 1,000 manufacturers of wearable promotional gifts in Guangdong. The products are mainly mid-to-high-end promotional T-shirts and POLO shirts, but also promotional umbrellas, promotional key chains and promotional USB accessories. Wenzhou in Zhejiang is home to as many as 1,500 promotional kit suppliers, exporting 800 million promotional kits a year, accounting for 70 percent of China's total exports. Tonglu, Zhejiang is a major producer of promotional pens, exporting about 6 billion promotional pens each year, accounting for 40% of China's total exports. Fujian is a major production center for footwear products in China, and suppliers offer a wide range of promotional shoes with innovative designs. Affected by the financial crisis, overseas companies cut costs and reduced promotional expenses. In 2008, the export performance of promotional gifts was sluggish. Due to the strong dependence of the gift industry itself, the overall decrease in product sales has indirectly led to a decrease in the demand for promotional gifts. At the end of 2008, the overseas orders received by some export-oriented gift companies were less than 30% of previous years.
In order to reduce the impact of the financial crisis, on the one hand, suppliers began to significantly shorten the validity period of quotations, from the original 6 months to 2-4 weeks, and some enterprises adjusted the validity period of quotations to 7 days. On the other hand, suppliers are starting to develop potential emerging markets, such as the Middle East, Latin America, Africa and Southeast Asia. Promoting communication with buyers is also an important measure for suppliers to improve their export status. Only by realizing instant communication and exchanges with foreign buyers can we dig deep into the real needs of buyers and produce new products that meet the needs of buyers.